Brand Pack Value
Food Packaging designs
- Specialize in packaging design
- Worked on loved South African brands – Spar, Pick n Pay, Clover, Charka, Snow White, Ace
- Extensive skill set
- Intimate knowledge of the 2012 food and packaging legislation
- Understands and designs for theater on shelf
- Relationships with a nutritionist and food legislation expert to check that information on the packaging complies with the food legislation act
- Experience ensures that typography and weight sizes, type set up, structure and imagery is compliant and relevant
- Avoid costly mistakes due to incorrect finished print artwork
- Intimate knowledge of printing techniques and requirements for litho, digital, flexo, tin etc.
Another benefit to packaging is studies have shown that final decisions about which product to purchase is made in the aisle at the shopping centre. This means that you don’t need to set aside a large budget for advertising when getting your packaging right, means you can move that spend into producing additional products or retaining it for the following year’s marketing budget. Sounds good doesn’t it?
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